Visa Affluent Card

Year                                                              Type                                                           Agency                                                                  Role
2022                                                Identity, Product Design                                   Team One                                                             Designer

This is a design concept and exploration for Visa’s premium credit line known as Visa Affluent Card. The challenge is to help Visa to stand out as a global brand from its competitors in the luxury cards world. To achieve that, a strong, consistent, and premium visual identity is needed in order to simplify and elevate the previous card system. Through a combination of unique color palette, material choice, and typographic treatment, this concept aims to create a vision for Visa affluent card family with a modern and elegant look without compromising flexibility and scalability.